The Internet is a BIG digital world. Your business is just one of many that are trying to conquer a piece of it. You might think you’ve got it covered if you have a website, but a memorable domain is only the beginning.

There’s more to a robust online presence than owning a functional and attractive website. People need to care about your website enough to come by regularly for a visit. They need a way to connect with you. And it’s up to you to provide them a genuine way to develop brand loyalty.

Get Mo’ with SEO

Undoubtedly you have put a lot of hard work into creating a website that works for your business. Unfortunately, your efforts will be for naught unless you can generate traffic to your site. You wouldn’t wait around hoping people would find your store and the same attitude applies to your website. Search engine optimization (SEO) allows you to take matters into your own hands.
The idea is to employ strategies that will make it more likely for search engines like Google to find your website and present it at the top of their results page. This can include conducting keyword analysis, incorporating keywords into your website, and submitting your site to web directories.
It might seem like a chore, but this is a proven method of getting your name out there. Most people use a search engine at least once a day, so the easier your website can be found, the more traffic it’ll see.

Money Talks – Pay to Be Seen

SEO work is an organic process that shouldn’t be rushed. So, in the meantime, you might want to consider paying to be seen on search engine result pages. Google Ads appear at the top of the page when someone Googles something (try it!) so, while your website is working its way to the number one organic slot, you can pay to have it listed above the free results.
Google offers a pay per click payment system which means you only pay for the people that are interested enough in your business to click the ad. In other words, it’s a cost-effective way to generate traffic to your website in the short-run.

Our Advice: Get Social!

Facebook, Instagram, Twitter, Pinterest… The list goes on. And the number of users in each platform is outstanding. Committing to a social media presence allows your business to engage with customers in a fun and silly way. The idea is to show off your human side.

If you’ve only used the Internet as a channel for promotional campaigning, you’re missing out on a rare opportunity to connect with customers as human beings. By creating a place for people to interact with your business as a ‘friend’, you can gain their trust, gather valuable information, and be remembered positively as a brand.

Check Out My Blog

Alongside social media, we encourage businesses to consider providing a blog. Writing about interesting topics related to your field is another way to build trust with customers. People will be inclined to listen to what you have to say because you’re an expert/specialist (hence the existence of your business). But beyond that, people love free things. Give them some free advice. Tell a useful story. Give away a piece of knowledge that will help them out. You’ll win their trust and when they do need to pay for a product or service, your business will be the one they’ll turn to.

Last tip?

Like the real world, the digital realm demands time and energy. As a business, it’s important to make a name for yourself online; the Internet is where customers can be found and business transactions completed. Your business needs to be established digitally.

Turn to a friendly marketing company like Jelly Triangle if you need help getting started or maintaining your online presence. Committing your time and energy is a big decision and, whether you want some guidance or someone to take over, we got your back.

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